Search Beyond is a forum that brings together the latest discussion from some of the UK's most innovative independent digital agencies. A handful of senior practitioners meet on a quarterly basis to debate a topic facing the digital marketing industry, with the insights and output appearing here on Think with Google. In our second Search Beyond session, we wanted to hear how independent agencies are preparing to face down increasing complexities in the digital landscape by adopting machine learning. The participants launched into the discussion by revealing how they're already putting these tools to use in their own work on behalf of clients today. "An element of automation is machine learning, so that is a lot of what we do", said Maria Yiangou, Group Account Director at All Response Media.